Making nature transparent.
If you look at the ingredients on any of our Midsummer Rose products, you will see various flowers and herbs appear throughout the list. What is less apparent from a list of ingredients is that we often use all the different parts of these bio-dynamic plants, from roots to stems to flowers. In looking at the beautiful rose bud, one can very easily forget about the no less beautiful roots and root bark, which contain powerful botanical properties.
In an effort to show off the beauty and power of these amazing herbs, both what can be seen above ground and what is hidden below ground, we recently built a glass herb wall at our Helsinki showroom, as part of the Helsinki New Fashion Showcase last month. We will have more to say about the event itself in an upcoming post, but for the moment, we just wanted to share some images of the installation.